Bitget and SWEAT Form Strategic Partnership to Propel a New Paradigm in the Web3 Sports Economy
Odaily Planet Daily News: Bitget and SWEAT have established a strategic partnership aimed at jointly lowering the barriers for Web2 users to enter Web3, creating a connection path between the virtual and the real. This collaboration was officially unveiled at the 2025 Dubai Esports Festival (DEF), where the event showcased an innovative model of "earning crypto rewards while exercising" through engaging interactive experiences. From Dubai Airport to Sheikh Zayed Road, city landmark advertisements convey the partnership's vision with the slogan "Walk into Crypto—Step. Sweat. Score."
Oleg Fomenko, co-founder and CEO of SWEAT, stated: "We are transforming everyday exercise into a new path of financial empowerment. This is not only a digital incentive for basic life behaviors but also a profound reshaping of the way digital assets are owned."
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